Your Sales Deck is Losing You Sales.
Plug These 9 Story Frameworks into Your Sales Process
to Trigger Instant Trust in Your Prospects Brain & Win More Deals
Without changing anything else...
Your Slide Deck is
Boring Your Prospects
& Losing You Deals
“We’ve decided to go with someone else”
“We don’t think you’re the right fit for us right now”
If you’re a business owner or sales manager, you've likely heard this before.
You probably hear it weekly.
The ideal prospects - whom you've spent weeks chasing, and everything seemed to go well...
But for whatever reason, they decided to go with someone else.
It's not your product.
It's your pitch.
Stories Activate The Parts of Your Prospect’s Brain That Drive Emotions, Memory & Imagination.
When you incorporate stories into your sales process, it completely changes the dynamics.
Where a prospect goes from “here’s another deck”
To building deep connections, trust, and activating the areas of the brain associated with emotions, memory, and imagination (according to various neurological studies).
There’s more and more science to back this up:
It’s Why The Biggest Companies on The Planet all Use Stories (not Features) in their Marketing....
Apple
"Misunderstood": This holiday campaign features a teenager seemingly distracted by his iPhone, but he is actually creating a heartfelt family video, emphasizing the emotional connections enabled by Apple's technology.
Nike
"Just Do It" (1988): This groundbreaking campaign featured legendary athletes and everyday people, capturing the spirit of determination and perseverance in sports and life.
Disney
Disney - Disneyland Paris Ad: Featuring a heartwarming tale of a duckling who becomes obsessed with Donald Duck and eventually meets his hero at Disneyland Paris.
...And it’s Why Million Dollar Companies like KPMG, Sparklabs and Fedex Hired Me to Help Them Tell Their Stories & Win Critical Pitches
I’m Andrew Logan
I’m a Communications Specialist, Storytelling Expert and Pitch Strategist.
Just over 20 years ago, I interviewed for a role with the company that set the pitch strategy and coached the team that won the Olympic bid for the Sydney 2000 Olympics.
It was the first interview where I had to present to a panel, but I immediately felt comfortable standing up and telling my story. That role set me on a path which I am still on today.
Over many subsequent years and through executive, consultant and CEO roles, and through hundreds of high-stakes pitches, keynotes and conferences, I learned what worked. Mostly, I learned that stories worked.
Authentic stories, told well, by people who believed in them, were more powerful than any other communication or sales technique.
Since then, I've devoted myself to working alongside CEO's, founders and partners to have them tell the right stories at the right time in the right way, so that they connect in a real and powerful way with teams, clients and stakeholders.
Trusted By:
3 Quick Stories on the power of these stories:
Story 1: How a Story of Failure Led to Improved Quality Control
In 2022, I was working with a Building Products Company. During a shipment, the product arrived damaged due to flaws in the manufacturing process. This challenge led to the development of a robust quality control process, turning a significant setback into a compelling story of commitment to quality, which resonated strongly with clients focused on high-quality product.
Story 2: How Nano-tech in Agriculture Became a Compelling Sales Story
In 2023, I collaborated with a company that was making incredible advances in seed coatings which led to huge water savings in technical trials. We transformed this highly scientific and data-heavy presentation, into an engaging narrative about the journey and significance of the technology, making the mundane details captivating and relevant to the audience.
Story 3: Transforming a Tech Startup's Founding Story into Investment Success
In 2023, I was advising a technology startup preparing for an investor pitch. Their technical data was robust, but the real game-changer was their founding story. This narrative about a chance discovery which led to the development of their product was not only inspirational but also deeply memorable, significantly increasing its appeal to the audience of investors.
After 20+ Years & Billions in Deals Generated...
I’ve Reverse-Engineered the Stories every Company Needs to Win the minds & hearts of Sellers - every time...
After 20+ years of uncovering, testing & perfecting these stories,
I’ve uncovered that there are 9 key stories that every company must have in their toolkit to make them the obvious choice for their clients.
Here are some examples:
The Challenge Story:
Share the obstacles you've faced and conquered, showcasing resilience. It highlights your determination and ability to thrive in adversity, which resonates with and inspires your audience.
The Values Story:
Emphasize the core principles that guide you, establishing moral credibility. This story underscores your integrity and ethical stance, building deeper trust.
Your Origin Story:
Delve into the roots of your journey, creating an instant, personal connection. This story helps audiences understand and relate to your humble beginnings or the spark that ignited your passion.
Plus, there’s a ton more.
But knowing these stories aren’t enough.
You need a system for reverse-engineering & presenting them in the right way, at the right time for them to work.
Now, for the first time ever
I’m Giving you My 9 Proven Story Structures, and my System for Reverse-Engineering them to Win More Deals, inside:
The first-of-its-kind online program where I’ll work with you to craft the 9 Stories if you, implement them into your marketing & sales process to...
Using stories that really grab people, so they listen and buy.
Be different from others in your field with stories that are totally unique to you.
Show people who you really are and why they should trust you.
Be the one they think of first because your stories stick in their minds.
Turn talks into deals faster with stories that hit home.
Keep customers coming back with stories that connect deeper."
My 9-Story Process for Using Stories to Win the Mind & Heart of Every Prospect Before you even finish pitching!
What's Inside:
Need Proof?
Tested & Proven Across 100+ Leading Companies
Join Today & Get $3,000+ Worth of Bonus Training & Products
Pitch Planning Template ($197 Value)
Create narratives that instantly connect with your audience by integrating your most compelling stories into proposals, pitches, and presentations using this customizable framework.
9 Stories of You Worksheet ($99 value)
Reflect on your authentic experiences and map out engaging narratives tailored to different scenarios using the fill-in-the-blank template for building your library of 9 strategic stories.
When to Use Each Story Guide ($299 value)
Learn exactly when to deploy identity stories vs offering stories vs connection stories depending on your audience and context with this cheat sheet for communicating like the elite.
Pitch Perfect Template ($299 One-Time Value)
Equip yourself to captivate prospects and triumph over competitors by leveraging proven story frameworks, emotional triggers, and delivery strategies to win every high-stakes pitch.
60-Day Money-Back Guarantee
If for any reason you go through the program, craft your stories, try implementing them, and aren't getting real results - I'll give you 100% of your money back, no questions asked.
The Ultimate System to Uncover & Deliver “The 9 Stories of You” that Captivate Audiences & Win Deals
Here's What You'll Get:
9 Stories of You Program
$2,000
Money-Back Guarantee
Pitch Planning Template
$197
9 Stories of You Worksheet
$99
When to Use Each Story Guide
$299
Pitch Perfect Template
$299
Total Value: $2,800+
Today's Price:
$99
One-time payment. Money-back guarantee.
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